What is Data Visualization and Why You Should Be Using It

Data visualization is a hot topic in the business world, and for a good reason.

 In an age where data is king, good data visualization allows you to take the raw numbers and turn them into usable content.

Most humans are visual creatures, and a well-designed graphic can help the brain process large amounts of complex data better than seeing that same data on a spreadsheet or report.

In general, data visualization:

  • Is easy to process and understand.
  • Communicates a story.
  • Pinpoints emerging trends or analyzes past trends.
  • Identifies relationships and patterns that may not otherwise be apparent.

If you’re looking to take advantage of data visualization, there are many ways you can do it. You could:

  • Create a chart or graph.
  • Make an infographic.
  • Build a heat map.
  • Program an interactive website feature.

The data visualization available to you can also depend on the key performance indicators (KPIs) you measure. These data visualization examples from HubSpot give a great overview of what is possible: https://blog.hubspot.com/marketing/great-data-visualization-examples.

There is no shortage of good data visualization ideas available to you, but the amount of work it can take to build them can seem hindering. However, there are many software solutions that make building good data visualization easier than ever.

Another data visualization method that many CFOs take advantage of is the dashboard. Dashboards can automatically turn your data into pictures, giving you real-time results of what’s happening in your business.

At SHEA Global we can help you create dashboards and effectively utilize other data visualization tools. Find out more by calling 1-866-239-1113 or visiting SHEAGlobal.com today.